process

I subscribe to a process that is dedicated to strategic design solutions.

1

Discover

Distill and focus the true essence of the design challenge.

2

DEFINE

Develop tangible statements about the challenges and potential solutions.

3

IDEATE

“White space” new ideas and concepts to emerge the optimum design solution.

4

PROTOTYPE

Create a conceptual design using raw materials and/or computers.

5

TEST

Begin beta launch and identify flaws and if needed, focus group testing.

6

Discover

Start over this process

Branding & Logo

1

Branding Questionnaire

discover

2

Branding Strategy

define

3

Creative Brief

ideate

4

Brand Guidebook

prototype

5

FEED BACKS / Modifications

test

6

Redesign

discover

“…design thinking is neither art nor science nor religion. It is the capacity, ultimately, for integrative thinking.”

– Tim Brown

Web Design & Development

1

Website Questionnaire

discover

2

UI/UX considerations

discovery + define

3

Research frameworks

define + ideate

4

sitemap & wireframes

ideate

5

HTML mockups

prototype

6

Revisions / Q&A Test

test

“Design needs to be plugged into human behaviour. Design dissolves in behaviour.”

– Naoto Fukasawa